I design calm, legible software for teams that move fast. Twelve years across fintech, health and developer tools, most of it spent making complex products feel obvious.
Lead designer for the payments platform. Rebuilt the merchant dashboard, cutting support tickets by a third and lifting activation by 18%. Set up the design system now used by 40 engineers.
Owned the clinician-facing app end to end. Shipped a scheduling redesign adopted by 600 clinics and ran the research programme behind it.
Early designer at a developer-tools startup. Designed the onboarding and docs experience that took the free-to-paid rate from 2% to 9%.